Website
Branding
Development
Animation
Illustration

Duddy Performance Brand & Website

Creating a fantastic online presence to help a local fitness training company grow

Project Goals

Project Goals

Liza had been running her business for multiple years but never had the time or energy to create a website that represented her business perfectly.

She was ready for a brand and website that

  • Accurately reflected the business that she worked hard to build over multiple years.
  • Was easy to update, so that adding new content was simple and straightforward.
  • Attracted clients whose values aligned with hers.

The "Before"

Before we began working together, Liza's site was a simple Wordpress blog. She had started it with a stripped down, generic theme many years before coming to me, and the design lacked personality and vigor.

Something that was clear to me through getting to know Liza was that she deeply cared about her clients and respecting and supporting everyone around her with kindness.

Her website didn't show off this supportive energy, let alone present any particular energy at all, and for someone so decidedly inclusive and encouraging for people of all walks of life in the fitness industry, that aspect of her business needed to be more apparent.

Finished Website

Completed Project

Project Description

I created this website for Liza.

Mockup of a laptop with a fitness coach website homepage on the screen
No items found.
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About the Client

Duddy Performance

Personal Strength and Conditioning Coaching

Liza Duddy is a personal strength and conditioning coach. Through Duddy Performance, she helps teens and adults reach their fitness goals and potential, no matter their experience level.

Her time training for and completing over 10 marathons and having numerous certifications under her belt allows Liza to give her clients expert advice, instruction, and support. An LGBTQ+ and Black Lives Matter ally, Liza is committed to treating her clients with kindness, inclusivity, and respect, regardless of gender, race, age, sexual orientation or physical ability.

Liza believes in caring for her clients as whole people, not just the workout, and helps clients achieve and maintain fitness in a way that makes them feel motivated and empowered.

duddyperformance.com
Mockup of a laptop with a fitness coach website homepage on the screen
No items found.

Project Goals

Liza had been running her business for multiple years but never had the time or energy to create a website that represented her business perfectly.

She was ready for a brand and website that

  • Accurately reflected the business that she worked hard to build over multiple years.
  • Was easy to update, so that adding new content was simple and straightforward.
  • Attracted clients whose values aligned with hers.

The "Before"

Before we began working together, Liza's site was a simple Wordpress blog. She had started it with a stripped down, generic theme many years before coming to me, and the design lacked personality and vigor.

Something that was clear to me through getting to know Liza was that she deeply cared about her clients and respecting and supporting everyone around her with kindness.

Her website didn't show off this supportive energy, let alone present any particular energy at all, and for someone so decidedly inclusive and encouraging for people of all walks of life in the fitness industry, that aspect of her business needed to be more apparent.

Finished Website