Lightbulb eCard

Creating an e-card to welcome in the New Year

Project Goals

Sarah commissioned me to make an e-card she could send out to her clients to wish them a happy new year.

She needed an e-card that:

Incorporated the branding she had already established for her company.
Demonstrated the unique, interactive, and engaging nature of the services she provides through interactive elements in the e-card itself.
Delighted the recipients and kept her company on their radar; encouraging them to hire her again or recommend her services to their peers.

Completed Project

The finished e-card includes two scenes to explore, an indoor scene and an outdoor scene. Each scene has various animated and interactive elements that reveal Sarah and her company's wishes for the recipients in the new year.

Inside scene from the e-card, with toasting hot chocolate mugs and a crackling fire

Outside scene from the e-card, featuring a buildable snowman and twirling stars

I took care to design within the branding constraints Sarah already had, opting for a flat illustration style and using her brand colors: blue and yellow.

I drew the elements of the e-card in Photoshop, animated them in Spine, and built the e-card from scratch in Unity. It is playable in a browser on tablets, laptops, and desktops.

In Conclusion

This project was challenging to finish in a tight timeframe as the sole designer and developer, but the results were so worth it! What a fun way to greet Lightbulb's clients for the New Year.

Sarah was very pleased and left a wonderful testimonial for me on LinkedIn.

Maddison is talented, responsive, imaginative and a delight to work with. She helped me realize my vision in a tight timeframe and with fabulous results. She listens well but brings her delightful and unique eye to her projects. I recommend her wholeheartedly!

- Sarah Wolman

‍

Since this project, Sarah and I have worked together on some white label design projects for her events.

Thank you for taking the time to explore this project. You can interact with the e-card in the embed below on desktop or visit the archived project directly.

Completed Project

Project Description

Mockup of an iPhone with an e-card displayed on the screen that features two hands holding mugs of hot cocoa

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Screenshot of the inside scene of the e-card

Screenshot of the outside scene of the e-card

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About the Client

Lightbulb Learning Lab

Philanthropic Services

Sarah Wolman is a philanthropic consultant. Through Lightbulb Learning Lab, Sarah helps companies in the education sector facilitate impactful initiatives and communicate results and discoveries and generate ideas through transformative experiences.

Sarah is committed to creating ah-ha (lightbulb) moments of understanding and connection with her client's audience through interactive experiences that cater to her client's needs and available resources.

Link to the e-Card on the Lightbulb Learning Lab Website

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Project Goals

Sarah commissioned me to make an e-card she could send out to her clients to wish them a happy new year.

She needed an e-card that:

Incorporated the branding she had already established for her company.
Demonstrated the unique, interactive, and engaging nature of the services she provides through interactive elements in the e-card itself.
Delighted the recipients and kept her company on their radar; encouraging them to hire her again or recommend her services to their peers.

Completed Project

I took care to design within the branding constraints Sarah already had, opting for a flat illustration style and using her brand colors: blue and yellow.

I drew the elements of the e-card in Photoshop, animated them in Spine, and built the e-card from scratch in Unity. It is playable in a browser on tablets, laptops, and desktops.

In Conclusion

This project was challenging to finish in a tight timeframe as the sole designer and developer, but the results were so worth it! What a fun way to greet Lightbulb's clients for the New Year.

Sarah was very pleased and left a wonderful testimonial for me on LinkedIn.

Maddison is talented, responsive, imaginative and a delight to work with. She helped me realize my vision in a tight timeframe and with fabulous results. She listens well but brings her delightful and unique eye to her projects. I recommend her wholeheartedly!

- Sarah Wolman

‍

Since this project, Sarah and I have worked together on some white label design projects for her events.

Thank you for taking the time to explore this project. You can interact with the e-card in the embed below on desktop or visit the archived project directly.